Paul Bradshaw of the Online Journalism Blog created this Slideshare presentation for his students. He is a Senior Lecturer in Online Journalism, Magazines and New Media at Birmingham City University’s (UK) School of Media. and intends to share his lessons online. As a Web Marketing Strategist and Instructor at Georgian College in Barrie, Ontario, I intend to follow a similar model and post some lectures to my blog as well. I love this concept of information sharing, it is like open source, for education.
This is a further indication of the paradigm shift directly relating to the age of the Instructor, Teacher or Professor.
I find that some faculty put up any barrier they can possibly think to avoid sharing their intellectual property. However, here we have someone who wants to teach the world, not just the class in front of him.
I love this teaching model. The internet IS the place for learning, we just have to increase the number of credible sources that the information comes from and this is the perfect way to do it.
Wasn’t this one of the first lessons we learned as children? Share and share alike.
Enjoy the SlideShare presentation, it is well worth the read.
Building a community conversation is a monumental challenge for an academic institution in higher education.
Facebook, MySpace, LinkedIn as social networking hubs are thriving and ever evolving in the most verbose way.
Twitter says more with less. In the Twitter world, a 140 character message is the vehicle. Twitter reminds you of the fundamental principles of advertising writing - AIDA. Attention, Interest, Desire and Action…a short and sweet attempt to spread the word. This leverages the WOM factor as well as establishing Social Media Capital (according to Seth Godin).
In higher education, you have little time to engage your audience, so why not offer them the opportunity to engage with you where they spend their time?
Twitter your Student Events, your school closings, your “Code Red”….Twitter is going to help change how we communicate in communities, it already has.
Its has nothing to do with Nintendo Wii, it has everything to do with marketing strategies.
WIIFM Marketing is a strategy that is user centered. It is all about YOU, the most important element of the marketing plan. Satisfy the end user. Give the end-user and experience that they enjoy and they will tell others about that unique experience, therefore leveraging the most elusive form of marketing, “word of mouth”.
Get people to start a social conversation about you…you want them to be asking you What’s in it for me?
MSN lays it all out…this video is informative and funny.
Times have changed in advertising and it is becoming increasingly difficult to demand attention. MSN has donw a great job in illustrating the current state of the Advertiser/Consumer relationship.
Enjoy!
I would like to thank Dale Doughty for such an amazing and informative presentation. You can see his original post here: http://radar.oreilly.com/archives/2007/11/web-20-and-advertising-do-we-s.html
A stunning visually appealing presentation based on the best-selling book, The Brand Gap.
Marty Neumeier is President at Neutron LLC in San Francisco and a branding genius. This presentation is a perfectly crafted educational tool to teach branding and best practices. Whether you are a student or a professional marketer, this presentation will present you with a unique perspective on how to apply the teachings to your business.
…and if you are not familiar with Slideshare, you should explore it, where else can you find such top quality presentations that really make a difference and teach important, valid lessons.
If you need to read one marketing book, or see one marketing presentation, this is it…
How do you bridge the distance between business strategy and design? Watch and learn.
